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Web Optimisation . .

Search Engine Optimisation (SEO) is the art and science of increasing your website's visibility to search engines for those important keywords and phrases that are relevant to your business. Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting.

Pay Per Click . .

Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results. Pay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, it's effectiveness is limited.

General Marketing . .

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

It generates the strategy that underlies sales techniques, business communication, and business developments.

It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.

The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

Newspaper & Magazine . .

Advertising in the newspaper can range from simple classified advertisements in the local newspaper to large display advertisements in national newspapers. Many of our clients have successfully used newspaper advertisements.


If your target market also reads a particular publication or magazine then advertising in these magazines may be of benefit. Magazines have a much longer shelf life than newspapers so the return on your investment can be seen over a longer period of time.